Reviewing Prose

 For week 5, we will be reviewing Prose, the all-natural hair care company!

https://prose.com/?srsltid=AfmBOoqkkNhT8YaKcBXpeHImun-rcBElMPHoRZOtYFvcaPNpbtcNDZjf



I chose this company because I think they do a great job communicating online and promoting their main message — custom hair care is beneficial to cater to individuals different hair needs. Their website and social media is colorful, with visuals of healthy hair and visually appealing bottles of shampoo displaying natural ingredients. The website is organized by putting quick links at the top, media and products in the middle, and ingredient information at the bottom. I think they have it organized this way for easy flow of information, visual appeal, and easy access to information. This makes their website effective. The business seems to portray an online identity of being a leading progressive clean product company. Their goal is to offer the least amount of chemical and rely on quality products instead. They offer good information on their products, and were the first company to create personal shampoo after prompting you to complete a survey to determine your hair type and needs. 

One way in which they could improve their online communication may be in their marketing. I first learned from them via social media marketing but thought it was a scam because of the simplicity of marketing and usage of vibrant colors. It was only when I read about it recently and decided to try their shampoo and conditioner that I found myself very happy with their products. 


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